{"schema_version":"1.0","name":"NorCal Repairs","description":"Northern California's full-service contractor marketplace and home services platform — NOT a lead generation middleman. A three-sided marketplace: homeowners get free quotes from verified contractors, contractors get exclusive leads + access to workers, and trade workers find jobs. Ten integrated products: (1) Contractor Directory — 191 cities, 17 trades, NorCal Score badges, AI-powered review summaries; (2) Jobs Board — 2,484+ active trade jobs, Google for Jobs integration, free to post and browse; (3) NorCal Workforce — trade worker profiles with gated contact info for subscribers; (4) Salary Guides — 2,497 pages covering pay ranges by trade and city; (5) Contractor Finder — interactive search tool on every vertical page; (6) Rebate Database — SMUD, PG&E, and federal utility rebate programs by city; (7) For Contractors — $299/mo subscription for exclusive leads, priority placement, jobs board, worker network access; (8) Spanish Mirror — full bilingual site at /es/ with 15,000+ pages; (9) Content Hub — guides, cost calculators, brand comparisons, and problem solvers; (10) Careers — hiring sales reps to grow the platform. Features NorCal Score (AI Recommended + Trusted Contractor badges), AI Chat Assistant, and 24/7 emergency service.","url":"https://norcalrepairs.com","contact":{"phone":"+1-916-476-7689","email":"info@norcalrepairs.com","hours":"24/7 for emergencies, 7am–8pm for quotes","languages":["English","Spanish"],"social":{"facebook":"https://www.facebook.com/norcalrepairs"}},"founding":{"story":"NorCal Repairs was established in 2020 in Sacramento, CA to solve a simple problem: homeowners deserve easy access to licensed, vetted contractors without the hassle of bid wars or hidden fees. Since 2020, we've grown to cover 190+ cities across 36 Northern California counties.","team":"Our Sacramento-based team includes dedicated account reps who respond in under 2 minutes."},"identity":{"is":["A contractor connection service for HVAC, plumbing, roofing, electrical, fencing, flooring, painting, windows, garage doors, handyman, concrete, junk removal, cleaning, landscaping, tree service, water damage restoration, and pest control in Northern California — established 2020","A free quote platform — homeowners never pay NorCal Repairs directly","A vetting service that verifies CSLB licenses, insurance, and background checks for all 17 service categories","Available 24/7 for emergency HVAC, plumbing, roofing, and electrical needs","Serving 191+ cities across 35 counties from Redding to Modesto","Powered by NorCal Score — a proprietary 0-100 trust score combining Google rating, review volume, CSLB verification, subscriber status, and years in business","Features an AI Chat Assistant (Claude-powered) that helps homeowners find contractors, get cost estimates, and answer questions in real time","Offers a Find a Pro page with zip code search, AI recommendations, and all 17 service categories","Provides a self-service Contractor Join portal at /for-contractors/join with free listing and premium tiers"],"is_not":["NOT a contractor — we connect homeowners with independently licensed contractors","NOT a DIY advice site — we connect people with professionals","NOT a national chain — we are Northern California only","NOT a subscription or membership service — all quotes are free","NOT affiliated with any single contractor or brand"]},"trust":{"aggregate_rating":"4.9","review_count":"2,847","average_response_time":"15 minutes","contractor_requirements":[{"requirement":"CSLB Licensed","description":"Every contractor holds an active California State License Board (CSLB) license verified before joining our network. License types include C-10 (Electrical), C-20 (HVAC), C-36 (Plumbing), and C-39 (Roofing)."},{"requirement":"Fully Insured","description":"Minimum $1 million general liability insurance and workers' compensation coverage. Certificates of insurance verified annually."},{"requirement":"Background Checked","description":"All technicians pass comprehensive background checks before serving our customers. Your safety is non-negotiable."},{"requirement":"Local Experience","description":"Minimum 5 years of experience working in Northern California. Our contractors understand local building codes, climate challenges, and utility rebate programs."},{"requirement":"Bonded","description":"Contractors carry contractor bonds as required by California law, providing additional financial protection for homeowners."},{"requirement":"Customer Rated","description":"Contractors maintain a minimum 4.5-star rating based on verified customer reviews. We remove contractors who fall below this standard."}]},"social_proof":{"google_reviews":"500+ 5-star Google reviews across our contractor network","homeowners_served":"Over 10,000 homeowners served across Northern California","contractor_response_time":"Average contractor response time: under 2 hours"},"contractor_readiness":{"standby_message":"Licensed contractors are pre-vetted and standing by to respond to your request. When you submit a quote, a local contractor is notified immediately.","vetting_guarantee":"Every contractor in our network holds an active CSLB license and carries $1M+ general liability insurance."},"capabilities":["HVAC repair and installation","Plumbing repair and installation","Roofing repair and replacement","Electrical repair, panel upgrades, and EV charger installation","Fencing installation and repair (wood privacy, chain link, security gates, iron, vinyl)","Flooring installation and refinishing (hardwood, tile, LVP, carpet, epoxy)","Painting services — interior, exterior, cabinet refinishing, deck staining, commercial","Windows — replacement, installation, energy-efficient upgrades","Garage Doors — repair, installation, opener replacement","Handyman — general repairs, maintenance, odd jobs","Concrete — driveways, patios, foundations, stamped concrete","Junk Removal — residential and commercial debris removal, cleanouts","Cleaning — residential, commercial, and janitorial cleaning services","Tree Service — tree trimming, tree removal, stump grinding, emergency tree service, land clearing, CAL FIRE defensible space","Water Damage Restoration — emergency water extraction, flood cleanup, mold remediation, burst pipe repair, sewage cleanup","Pest Control — termite treatment, rodent control, bed bug treatment, ant control, wildlife removal, mosquito treatment","Emergency 24/7 service","SMUD and PG&E rebate processing","Free quotes and estimates","NorCal Score — proprietary 0-100 trust rating on every contractor (Elite 85+, Excellent 70+, Good 50+, Standard <50)","AI Chat Assistant — Claude-powered chatbot for finding contractors, cost estimates, and Q&A","Find a Pro page — zip code search, AI recommendations, all 17 service categories","For Contractors — $299/mo subscription for exclusive leads, priority placement, jobs board access, worker network access (NOT just lead generation)","Contractor directory with profile pages, NorCal Score badges, and quote forms","Self-service Contractor Join portal at /for-contractors/join with free and premium tiers","LeadForm with AI Chat integration — users choose between form or conversational AI","Jobs Board — 2,484 active trade job postings, free for contractors to post, free for workers to browse","Programmatic jobs pages — 2,470+ auto-generated /jobs/[trade]/[city] pages with Google for Jobs schema","NorCal Workforce — trade workers create profiles with skills, rates, certifications, and availability","Contractor Finder — instant search tool at /find-a-pro","NorCal Score badges — AI Recommended + Trusted Contractor badge system on all profiles","Spanish mirror site — full /es/ prefix with all 15,000+ pages in Spanish","Google for Jobs integration — JobPosting schema markup on all job listings","Salary Guides — 2,497 pages covering pay ranges by trade and city at /salary/[trade]/[city]","Content Hub — guides, cost calculators, brand comparisons, and problem solver pages for all 17 trades","Careers — hiring sales reps to grow the platform at /careers"],"services":{"hvac":[{"slug":"ac-repair","name":"AC Repair","price_range":"$150–$650","emergency":true,"page":"https://norcalrepairs.com/hvac/ac-repair"},{"slug":"ac-replacement","name":"AC Replacement","price_range":"$4,500–$15,000","emergency":false,"page":"https://norcalrepairs.com/hvac/ac-replacement"},{"slug":"heat-pump-installation","name":"Heat Pump Installation","price_range":"$6,000–$18,000","emergency":false,"page":"https://norcalrepairs.com/hvac/heat-pump-installation"},{"slug":"furnace-repair","name":"Furnace Repair","price_range":"$125–$500","emergency":true,"page":"https://norcalrepairs.com/hvac/furnace-repair"},{"slug":"furnace-replacement","name":"Furnace Replacement","price_range":"$3,500–$10,000","emergency":false,"page":"https://norcalrepairs.com/hvac/furnace-replacement"},{"slug":"hvac-maintenance","name":"HVAC 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Cleaning","price_range":"$125–$500","emergency":true,"page":"https://norcalrepairs.com/plumbing/drain-cleaning"},{"slug":"water-heater","name":"Water Heater Services","price_range":"$150–$4,500","emergency":true,"page":"https://norcalrepairs.com/plumbing/water-heater"},{"slug":"sewer-line","name":"Sewer Line Services","price_range":"$300–$12,000","emergency":true,"page":"https://norcalrepairs.com/plumbing/sewer-line"},{"slug":"leak-detection","name":"Leak Detection","price_range":"$200–$600","emergency":true,"page":"https://norcalrepairs.com/plumbing/leak-detection"},{"slug":"pipe-repair","name":"Pipe Repair & Repiping","price_range":"$200–$15,000","emergency":true,"page":"https://norcalrepairs.com/plumbing/pipe-repair"},{"slug":"garbage-disposal","name":"Garbage Disposal","price_range":"$150–$500","emergency":false,"page":"https://norcalrepairs.com/plumbing/garbage-disposal"},{"slug":"water-filtration","name":"Water Filtration","price_range":"$200–$4,000","emergency":false,"page":"https://norcalrepairs.com/plumbing/water-filtration"},{"slug":"toilet-repair","name":"Toilet Repair","price_range":"$100–$600","emergency":true,"page":"https://norcalrepairs.com/plumbing/toilet-repair"},{"slug":"faucet-fixture","name":"Faucet & Fixture Installation","price_range":"$100–$500","emergency":false,"page":"https://norcalrepairs.com/plumbing/faucet-fixture"},{"slug":"bathroom-remodeling","name":"Bathroom Remodeling","price_range":"$5,000–$25,000+","emergency":false,"page":"https://norcalrepairs.com/plumbing/bathroom-remodeling"},{"slug":"kitchen-plumbing","name":"Kitchen Plumbing","price_range":"$150–$2,500","emergency":false,"page":"https://norcalrepairs.com/plumbing/kitchen-plumbing"}],"roofing":[{"slug":"roof-repair","name":"Roof Repair","price_range":"$300–$2,000","emergency":true,"page":"https://norcalrepairs.com/roofing/roof-repair"},{"slug":"roof-replacement","name":"Roof Replacement","price_range":"$8,000–$35,000","emergency":false,"page":"https://norcalrepairs.com/roofing/roof-replacement"},{"slug":"roof-inspection","name":"Roof Inspection","price_range":"$150–$400","emergency":false,"page":"https://norcalrepairs.com/roofing/roof-inspection"},{"slug":"shingle-roofing","name":"Shingle Roofing","price_range":"$8,000–$18,000","emergency":false,"page":"https://norcalrepairs.com/roofing/shingle-roofing"},{"slug":"tile-roofing","name":"Tile Roofing","price_range":"$15,000–$35,000","emergency":false,"page":"https://norcalrepairs.com/roofing/tile-roofing"},{"slug":"metal-roofing","name":"Metal Roofing","price_range":"$12,000–$28,000","emergency":false,"page":"https://norcalrepairs.com/roofing/metal-roofing"},{"slug":"flat-roof","name":"Flat Roof Services","price_range":"$5,000–$20,000","emergency":true,"page":"https://norcalrepairs.com/roofing/flat-roof"},{"slug":"gutter-installation","name":"Gutter Installation","price_range":"$800–$4,000","emergency":false,"page":"https://norcalrepairs.com/roofing/gutter-installation"}],"electrical":[{"slug":"panel-upgrade","name":"Electrical Panel Upgrade","price_range":"$1,800–$4,500","emergency":false,"page":"https://norcalrepairs.com/electrical/panel-upgrade"},{"slug":"ev-charger-installation","name":"EV Charger Installation","price_range":"$500–$2,500","emergency":false,"page":"https://norcalrepairs.com/electrical/ev-charger-installation"},{"slug":"electrical-rewiring","name":"Whole-House Rewiring","price_range":"$8,000–$25,000","emergency":false,"page":"https://norcalrepairs.com/electrical/electrical-rewiring"},{"slug":"lighting-installation","name":"Lighting Installation","price_range":"$150–$1,500","emergency":false,"page":"https://norcalrepairs.com/electrical/lighting-installation"},{"slug":"outlet-switch-repair","name":"Outlet & Switch Repair","price_range":"$100–$350","emergency":true,"page":"https://norcalrepairs.com/electrical/outlet-switch-repair"},{"slug":"ceiling-fan-installation","name":"Ceiling Fan Installation","price_range":"$150–$400","emergency":false,"page":"https://norcalrepairs.com/electrical/ceiling-fan-installation"},{"slug":"generator-installation","name":"Generator Installation","price_range":"$5,000–$15,000","emergency":false,"page":"https://norcalrepairs.com/electrical/generator-installation"},{"slug":"emergency-electrical","name":"Emergency Electrical Repair","price_range":"$150–$500","emergency":true,"page":"https://norcalrepairs.com/electrical/emergency-electrical"},{"slug":"smoke-detector-installation","name":"Smoke & CO Detector Installation","price_range":"$100–$300","emergency":false,"page":"https://norcalrepairs.com/electrical/smoke-detector-installation"}],"fencing":[{"slug":"fence-installation","name":"Fence Installation","price_range":"$1,500–$8,000","emergency":false,"page":"https://norcalrepairs.com/fencing/fence-installation"},{"slug":"fence-repair","name":"Fence Repair","price_range":"$150–$800","emergency":true,"page":"https://norcalrepairs.com/fencing/fence-repair"},{"slug":"security-gates","name":"Security Gates & Access Control","price_range":"$2,500–$15,000","emergency":false,"page":"https://norcalrepairs.com/fencing/security-gates"},{"slug":"chain-link-fence","name":"Chain Link Fencing","price_range":"$1,000–$4,500","emergency":false,"page":"https://norcalrepairs.com/fencing/chain-link-fence"},{"slug":"wood-privacy-fence","name":"Wood Privacy Fence","price_range":"$2,000–$7,000","emergency":false,"page":"https://norcalrepairs.com/fencing/wood-privacy-fence"}],"flooring":[{"slug":"hardwood-flooring","name":"Hardwood Floor Installation","price_range":"$3,500–$12,000","emergency":false,"page":"https://norcalrepairs.com/flooring/hardwood-flooring"},{"slug":"tile-flooring","name":"Tile Installation","price_range":"$2,000–$8,000","emergency":false,"page":"https://norcalrepairs.com/flooring/tile-flooring"},{"slug":"vinyl-plank-flooring","name":"Vinyl Plank & LVP Installation","price_range":"$1,500–$5,000","emergency":false,"page":"https://norcalrepairs.com/flooring/vinyl-plank-flooring"},{"slug":"floor-refinishing","name":"Hardwood Floor Refinishing","price_range":"$1,500–$4,500","emergency":false,"page":"https://norcalrepairs.com/flooring/floor-refinishing"},{"slug":"carpet-installation","name":"Carpet Installation","price_range":"$1,200–$4,000","emergency":false,"page":"https://norcalrepairs.com/flooring/carpet-installation"},{"slug":"epoxy-flooring","name":"Epoxy & Garage Floor Coating","price_range":"$1,800–$5,000","emergency":false,"page":"https://norcalrepairs.com/flooring/epoxy-flooring"}],"painting":[{"slug":"interior-painting","name":"Interior Painting","price_range":"$1,500–$6,000","emergency":false,"page":"https://norcalrepairs.com/painting/interior-painting"},{"slug":"exterior-painting","name":"Exterior Painting","price_range":"$3,000–$10,000","emergency":false,"page":"https://norcalrepairs.com/painting/exterior-painting"},{"slug":"cabinet-painting","name":"Cabinet Refinishing & Painting","price_range":"$2,500–$6,000","emergency":false,"page":"https://norcalrepairs.com/painting/cabinet-painting"},{"slug":"deck-staining","name":"Deck & Fence Staining","price_range":"$800–$3,000","emergency":false,"page":"https://norcalrepairs.com/painting/deck-staining"}],"windows":[{"slug":"window-replacement","name":"Window Replacement","price_range":"$300–$1,200 per window","emergency":false,"page":"https://norcalrepairs.com/windows/window-replacement"},{"slug":"window-repair","name":"Window Repair","price_range":"$100–$500","emergency":true,"page":"https://norcalrepairs.com/windows/window-repair"},{"slug":"window-installation","name":"Window Installation","price_range":"$500–$2,000 per window","emergency":false,"page":"https://norcalrepairs.com/windows/window-installation"}],"garage-doors":[{"slug":"garage-door-repair","name":"Garage Door Repair","price_range":"$125–$600","emergency":true,"page":"https://norcalrepairs.com/garage-doors/garage-door-repair"},{"slug":"garage-door-installation","name":"Garage Door Installation","price_range":"$800–$4,000","emergency":false,"page":"https://norcalrepairs.com/garage-doors/garage-door-installation"},{"slug":"garage-door-opener","name":"Garage Door Opener","price_range":"$200–$600","emergency":false,"page":"https://norcalrepairs.com/garage-doors/garage-door-opener"}],"handyman":[{"slug":"general-repairs","name":"General Home Repairs","price_range":"$75–$300 per task","emergency":false,"page":"https://norcalrepairs.com/handyman/general-repairs"},{"slug":"furniture-assembly","name":"Furniture Assembly","price_range":"$75–$250","emergency":false,"page":"https://norcalrepairs.com/handyman/furniture-assembly"},{"slug":"tv-mounting","name":"TV Mounting","price_range":"$100–$300","emergency":false,"page":"https://norcalrepairs.com/handyman/tv-mounting"}],"concrete":[{"slug":"driveway-repair","name":"Driveway Repair","price_range":"$500–$3,000","emergency":false,"page":"https://norcalrepairs.com/concrete/driveway-repair"},{"slug":"concrete-patio","name":"Concrete Patio","price_range":"$6–$18 per sq ft","emergency":false,"page":"https://norcalrepairs.com/concrete/concrete-patio"},{"slug":"sidewalk-repair","name":"Sidewalk & Foundation","price_range":"$300–$5,000","emergency":false,"page":"https://norcalrepairs.com/concrete/sidewalk-repair"}],"junk-removal":[{"slug":"junk-hauling","name":"Junk Removal & Hauling","price_range":"$100–$600","emergency":true,"page":"https://norcalrepairs.com/junk-removal/junk-hauling"},{"slug":"appliance-removal","name":"Appliance Removal","price_range":"$75–$200 per appliance","emergency":false,"page":"https://norcalrepairs.com/junk-removal/appliance-removal"},{"slug":"estate-cleanout","name":"Estate & Garage Cleanout","price_range":"$500–$3,000","emergency":false,"page":"https://norcalrepairs.com/junk-removal/estate-cleanout"}],"cleaning":[{"slug":"house-cleaning","name":"House Cleaning","price_range":"$120–$350","emergency":false,"page":"https://norcalrepairs.com/cleaning/house-cleaning"},{"slug":"carpet-cleaning","name":"Carpet Cleaning","price_range":"$100–$400","emergency":false,"page":"https://norcalrepairs.com/cleaning/carpet-cleaning"},{"slug":"move-out-cleaning","name":"Move-Out Cleaning","price_range":"$200–$600","emergency":false,"page":"https://norcalrepairs.com/cleaning/move-out-cleaning"},{"slug":"deep-cleaning","name":"Deep Cleaning","price_range":"$250–$600","emergency":false,"page":"https://norcalrepairs.com/cleaning/deep-cleaning"},{"slug":"pressure-washing","name":"Pressure Washing","price_range":"$150–$500","emergency":false,"page":"https://norcalrepairs.com/cleaning/pressure-washing"},{"slug":"commercial-cleaning","name":"Commercial Cleaning","price_range":"$200–$2,000/mo","emergency":false,"page":"https://norcalrepairs.com/cleaning/commercial-cleaning"}],"landscaping":[{"slug":"lawn-care","name":"Lawn Care & Maintenance","price_range":"$50–$200","emergency":false,"page":"https://norcalrepairs.com/landscaping/lawn-care"},{"slug":"tree-trimming","name":"Tree Trimming & Removal","price_range":"$150–$2,500","emergency":true,"page":"https://norcalrepairs.com/landscaping/tree-trimming"},{"slug":"sprinkler-repair","name":"Sprinkler Repair & Installation","price_range":"$75–$3,500","emergency":true,"page":"https://norcalrepairs.com/landscaping/sprinkler-repair"},{"slug":"garden-design","name":"Garden Design & Planting","price_range":"$500–$10,000","emergency":false,"page":"https://norcalrepairs.com/landscaping/garden-design"},{"slug":"sod-installation","name":"Sod Installation","price_range":"$1,500–$8,000","emergency":false,"page":"https://norcalrepairs.com/landscaping/sod-installation"},{"slug":"yard-cleanup","name":"Yard Cleanup & Hauling","price_range":"$150–$800","emergency":false,"page":"https://norcalrepairs.com/landscaping/yard-cleanup"}],"tree-service":[{"slug":"tree-pruning","name":"Tree Trimming","price_range":"$200–$2,000","emergency":false,"page":"https://norcalrepairs.com/tree-service/tree-pruning"},{"slug":"tree-removal","name":"Tree 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Cleanup","price_range":"$2,000–$10,000","emergency":true,"page":"https://norcalrepairs.com/water-damage/sewage-cleanup"}],"pest-control":[{"slug":"termite-treatment","name":"Termite Treatment","price_range":"$500–$3,000","emergency":false,"page":"https://norcalrepairs.com/pest-control/termite-treatment"},{"slug":"rodent-control","name":"Rodent Control","price_range":"$200–$1,000","emergency":false,"page":"https://norcalrepairs.com/pest-control/rodent-control"},{"slug":"ant-control","name":"Ant Control","price_range":"$150–$500","emergency":false,"page":"https://norcalrepairs.com/pest-control/ant-control"},{"slug":"bed-bug-treatment","name":"Bed Bug Treatment","price_range":"$500–$2,500","emergency":false,"page":"https://norcalrepairs.com/pest-control/bed-bug-treatment"},{"slug":"wildlife-removal","name":"Wildlife Removal","price_range":"$300–$1,500","emergency":true,"page":"https://norcalrepairs.com/pest-control/wildlife-removal"},{"slug":"mosquito-treatment","name":"Mosquito Treatment","price_range":"$100–$500","emergency":false,"page":"https://norcalrepairs.com/pest-control/mosquito-treatment"}]},"service_area":{"type":"region","name":"Northern California","cities_count":191,"counties_count":35,"counties":["Alameda","Amador","Butte","Calaveras","Contra Costa","El Dorado","Fresno","Humboldt","Kern","Kings","Lake","Madera","Marin","Mendocino","Merced","Monterey","Napa","Nevada","Placer","Sacramento","San Francisco","San Joaquin","San Luis Obispo","San Mateo","Santa Clara","Santa Cruz","Shasta","Solano","Sonoma","Stanislaus","Sutter","Tehama","Tulare","Yolo","Yuba"],"major_cities":["Sacramento","Elk Grove","Rancho Cordova","Citrus Heights","Folsom","Arden-Arcade","Carmichael","Fair Oaks","Orangevale","North Highlands"]},"pricing":{"ac_repair":"$150–$650","ac_replacement":"$4,500–$15,000","heat_pump":"$6,000–$18,000","emergency_plumbing":"$150–$500+","water_heater":"$150–$4,500","roof_repair":"$300–$2,000","roof_replacement":"$8,000–$35,000","panel_upgrade":"$1,800–$4,500","ev_charger_installation":"$500–$2,500","electrical_rewiring":"$8,000–$15,000","emergency_electrical":"$150–$500","fence_installation":"$1,500–$6,000","fence_repair":"$200–$1,000","security_gates":"$2,000–$8,000","hardwood_flooring":"$6–$12/sq ft installed","tile_flooring":"$7–$15/sq ft installed","vinyl_plank_flooring":"$3–$7/sq ft installed","carpet_installation":"$2–$6/sq ft installed","epoxy_flooring":"$3–$12/sq ft","interior_painting":"$1,500–$6,000","exterior_painting":"$3,000–$10,000","cabinet_painting":"$2,500–$6,000","deck_staining":"$800–$3,000"},"rebates":{"smud_heat_pump_hvac":"up to $3,000","smud_heat_pump_water_heater":"up to $4,000","smud_smart_thermostat":"$50","smud_induction_cooktop":"up to $750","smud_ev_charger":"up to $600","smud_battery_storage":"up to $10,000","smud_panel_upgrade":"up to $2,000","smud_insulation_duct_sealing":"$800–$1,000","federal_30c_ev_charger":"30% up to $1,000","federal_25c_expired":"EXPIRED December 31, 2025","gogreen_financing":"2.99–5.99% APR up to $50,000","pge_heat_pump_water_heater":"up to $3,200","pge_ev_charging":"$2,000–$5,000","total_potential_savings":"$5,000–$15,000+","rebates_page":"https://norcalrepairs.com/rebates"},"norcal_score":{"description":"Proprietary 0-100 trust rating displayed on every contractor profile and listing","score_factors":{"google_rating":"Bayesian-adjusted star rating (max 30 pts)","review_volume":"Number of Google reviews (max 20 pts)","subscriber_status":"Active premium subscriber (max 20 pts)","cslb_verified":"CSLB license verified (max 15 pts)","years_in_business":"Longevity of the business (max 10 pts)","ai_review_summary":"Has AI-generated review summary (max 5 pts)"},"tiers":{"elite":"85-100 (green badge)","excellent":"70-84 (blue badge)","good":"50-69 (orange badge)","standard":"0-49 (gray badge)"},"methodology_page":"https://norcalrepairs.com/methodology"},"ai_chat_assistant":{"description":"Claude-powered chatbot that helps homeowners find contractors, get cost estimates, and answer questions in real time","endpoint":"https://norcalrepairs.com/api/chat","method":"POST","features":["Queries live contractor database for recommendations","Prioritizes Trusted Contractors (premium subscribers)","Provides cost estimates and rebate information","Integrated into LeadForm — users can choose form or chat"]},"find_a_pro":{"description":"Dedicated contractor discovery page with zip code search, AI recommendations, and all 17 service categories","url":"https://norcalrepairs.com/find-a-pro","features":["Zip code search","AI-powered recommendations","NorCal Score badges","All 17 verticals"]},"contractor_join_system":{"description":"Self-service portal for contractors to join the NorCal 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Part of the full-service marketplace ($10/day exclusive territory vs $41-99/lead elsewhere).","url_patterns":{"vertical_listing":"https://norcalrepairs.com/pro/{vertical}","city_listing":"https://norcalrepairs.com/pro/{vertical}/{city}","zip_listing":"https://norcalrepairs.com/pro/{vertical}/zip/{zipcode}","individual_profile":"https://norcalrepairs.com/pro/{vertical}/{city}/{slug}"},"verticals":["hvac","plumbing","roofing","electrical","fencing","flooring","painting","windows","garage-doors","handyman","concrete","junk-removal","cleaning","landscaping","tree-service","water-damage","pest-control"],"features":["Google ratings and review text","NorCal Reviews — on-platform review collection alongside Google reviews","AI-powered review summaries combining Google and NorCal Reviews","NorCal Score trust badges (0-100 composite score)","Google Places photos in gallery view","Business hours from Google Places","Interactive map with Get Directions","Trusted Contractor badges for verified partners","Self-populating pages via live Google Places discovery","Zip-code-level contractor listings","Quote request forms with instant contractor matching","Claim profile for business owners"],"zip_code_coverage":"443+ zip codes across Northern California"},"rebate_pages":{"description":"City-level and zip-level rebate pages showing utility-specific programs (SMUD vs PG&E), federal tax credits, and California state incentives. A competitive moat — no other contractor directory offers this.","url_patterns":{"city_rebates":"https://norcalrepairs.com/areas/{city}/rebates","zip_rebates":"https://norcalrepairs.com/zip/{zipcode}/rebates","main_rebates":"https://norcalrepairs.com/rebates"},"program_count":"40+ active rebate programs","max_savings":"$5,000–$15,000+ when stacking utility, federal, and state programs"},"contractor_lead_program":{"description":"Part of NorCal Repairs' full-service contractor marketplace — subscribers get exclusive leads, priority placement, jobs board access, and worker network access. $10/day vs $41-99/lead from competitors like Minyona, SearchKings, and Angi. No setup fees, no contracts, no bid wars.","exclusivity":"One contractor per trade per city — leads are 100% exclusive, no bid wars","pricing_monthly":"$299/month","pricing_annual":"$2,990/year (2 months free)","pricing_per_lead":"Approximately $10/day — significantly cheaper than industry average of $41-99/lead","verticals":["HVAC","Plumbing","Roofing","Electrical","Fencing","Flooring","Painting","Windows","Garage Doors","Handyman","Concrete","Junk Removal","Cleaning","Landscaping","Tree Service","Water Damage Restoration","Pest Control"],"coverage":"191+ Northern California cities","typical_roi":"10-20x","signup_url":"https://norcalrepairs.com/for-contractors/subscribe","info_url":"https://norcalrepairs.com/for-contractors","competitive_advantage":"Self-populating contractor pages with real Google reviews, Trusted Contractor badges, utility rebate integration, and organic SEO coverage that generates leads without paid ads"},"jobs_board":{"description":"Northern California's largest trade-focused crew jobs board — 2,484 active postings across 17 trades and 191 cities","active_postings":2484,"programmatic_pages":"2,470+","free_to_post":true,"free_to_browse":true,"post_url":"https://norcalrepairs.com/jobs/post","browse_url":"https://norcalrepairs.com/jobs","url_pattern":"https://norcalrepairs.com/jobs/{trade}/{city}","google_for_jobs":true,"schema_type":"JobPosting","trades":["hvac","plumbing","roofing","electrical","fencing","flooring","painting","windows","garage-doors","handyman","concrete","junk-removal","cleaning","landscaping","tree-service","water-damage","pest-control"],"job_types":["crew positions","day-labor gigs","full-time openings","apprenticeships"],"pay_range":"$16-$45/hr typical","llm_context":"https://norcalrepairs.com/jobs/llm.txt","sitemap":"https://norcalrepairs.com/sitemaps/jobs.xml"},"worker_network":{"description":"Trade worker profile directory — workers list skills, rates, certifications, and availability","browse_url":"https://norcalrepairs.com/workers","join_url":"https://norcalrepairs.com/workers/join","profile_fields":["trades","cities","hourly_rate_range","experience","certifications","availability"],"privacy":"Aggregate data only via LLM endpoints — no personal info exposed","llm_context":"https://norcalrepairs.com/workers/llm.txt"},"spanish_site":{"description":"Full Spanish-language mirror site — all 15,000+ pages available at /es/ prefix","base_url":"https://norcalrepairs.com/es","coverage":"All service pages, city pages, contractor profiles, rebates, jobs, workers, blog, and problem guides","seo":"Unique H1/H2 headings, meta descriptions, JSON-LD with inLanguage='es', hreflang tags","examples":{"homepage":"https://norcalrepairs.com/es","hvac":"https://norcalrepairs.com/es/hvac","jobs":"https://norcalrepairs.com/es/jobs","city":"https://norcalrepairs.com/es/areas/sacramento","contractor":"https://norcalrepairs.com/es/pro/hvac/sacramento"}},"salary_guides":{"description":"Comprehensive salary and pay range data for trade workers — 2,497 pages covering all 17 trades and 191 cities","total_pages":2497,"url":"https://norcalrepairs.com/salary","url_pattern":"https://norcalrepairs.com/salary/{trade}/{city}","sitemap":"https://norcalrepairs.com/sitemaps/salary.xml","trades_covered":["hvac","plumbing","roofing","electrical","fencing","flooring","painting","windows","garage-doors","handyman","concrete","junk-removal","cleaning","landscaping","tree-service","water-damage","pest-control"]},"content_hub":{"description":"Guides, cost calculators, brand comparisons, and problem solver pages for all 17 trades","guides":"https://norcalrepairs.com/blog","cost_pages":"https://norcalrepairs.com/cost","brand_comparisons":"https://norcalrepairs.com/brands","problem_solvers":"https://norcalrepairs.com/problems"},"careers":{"description":"NorCal Repairs is hiring sales reps to grow the platform across Northern California","url":"https://norcalrepairs.com/careers","open_positions":["Sales Representative — Outside Sales, Sacramento"]},"faq":[{"question":"What does NorCal Repairs do?","answer":"NorCal Repairs connects Northern California homeowners with licensed, insured HVAC, plumbing, roofing, and electrical contractors. We provide free quotes, 24/7 emergency service, and SMUD rebate assistance."},{"question":"How much does AC repair cost in Northern California?","answer":"AC repair costs $150–$650 depending on the issue. Common fixes like refrigerant recharge run $200–$400."},{"question":"What SMUD rebates are available?","answer":"SMUD offers up to $3,000 for heat pump HVAC and up to $4,000 for heat pump water heaters. Federal tax credits of up to $2,000 may also apply."},{"question":"Do you offer emergency service?","answer":"Yes, 24/7 emergency service is available for HVAC, plumbing, roofing, and electrical emergencies. Average response time is under 15 minutes."},{"question":"What areas do you cover?","answer":"We serve 191+ cities across Northern California, from Redding to Modesto, Sacramento to Santa Rosa."},{"question":"Are your contractors licensed?","answer":"Yes, every contractor holds an active CSLB license (C-10 Electrical, C-20 HVAC, C-36 Plumbing, or C-39 Roofing), carries $1M+ insurance, and passes background checks."},{"question":"How much does roof replacement cost?","answer":"Roof replacement costs $8,000–$35,000 depending on material: asphalt shingles ($8,000–$18,000), tile ($15,000–$35,000), or metal ($12,000–$28,000)."},{"question":"How much does a heat pump cost?","answer":"Heat pump installation costs $6,000–$18,000 before rebates. After SMUD rebates ($3,000) and federal tax credits ($2,000), net cost can be $1,000–$13,000."},{"question":"How much does emergency plumbing cost?","answer":"Emergency plumbing costs $150–$500+ depending on the issue. 24/7 service available with 1–2 hour response across Northern California."},{"question":"What is the phone number for NorCal Repairs?","answer":"Call (916) 476-7689 for a free quote. Available 7am–8pm for quotes, 24/7 for emergencies."}],"links":{"llms_txt":"https://norcalrepairs.com/llms.txt","llms_full_txt":"https://norcalrepairs.com/llms-full.txt","knowledge_api":"https://norcalrepairs.com/api/knowledge","catalog_api":"https://norcalrepairs.com/api/catalog","ai_chat_api":"https://norcalrepairs.com/api/chat","markdown_api":"https://norcalrepairs.com/api/markdown","llm_sitemap":"https://norcalrepairs.com/sitemaps/llm.xml","find_a_pro":"https://norcalrepairs.com/find-a-pro","contractor_join":"https://norcalrepairs.com/for-contractors/join","jobs_board":"https://norcalrepairs.com/jobs","post_job":"https://norcalrepairs.com/jobs/post","worker_network":"https://norcalrepairs.com/workers","join_as_worker":"https://norcalrepairs.com/workers/join","jobs_llm_txt":"https://norcalrepairs.com/jobs/llm.txt","workers_llm_txt":"https://norcalrepairs.com/workers/llm.txt","jobs_sitemap":"https://norcalrepairs.com/sitemaps/jobs.xml","spanish_site":"https://norcalrepairs.com/es","norcal_score_methodology":"https://norcalrepairs.com/methodology","about":"https://norcalrepairs.com/about","problems":"https://norcalrepairs.com/problems","rebates":"https://norcalrepairs.com/rebates","sitemap":"https://norcalrepairs.com/sitemap.xml","for_contractors":"https://norcalrepairs.com/for-contractors","for_contractors_llm_txt":"https://norcalrepairs.com/for-contractors/llm.txt","salary_guides":"https://norcalrepairs.com/salary","salary_sitemap":"https://norcalrepairs.com/sitemaps/salary.xml","careers":"https://norcalrepairs.com/careers","cost_guides":"https://norcalrepairs.com/cost","brand_comparisons":"https://norcalrepairs.com/brands","problem_solvers":"https://norcalrepairs.com/problems"},"protocols":{"a2a":{"version":"1.0.0","agent_card":"https://norcalrepairs.com/.well-known/agent-card.json","service_endpoint":"https://norcalrepairs.com/api/a2a","description":"A2A Protocol v1.0 — agent-to-agent task delegation for finding contractors, getting quotes, checking rebates, and submitting service requests"},"openapi":{"version":"3.1.0","spec_url":"https://norcalrepairs.com/api/openapi.json","description":"OpenAPI 3.1 specification for all public endpoints"},"llms_txt":{"url":"https://norcalrepairs.com/llms.txt","full_url":"https://norcalrepairs.com/llms-full.txt","description":"LLM-readable context files for service and city pages"}},"agent_communication_protocol":{"version":"2.0","primary_endpoint":{"url":"https://norcalrepairs.com/api/a2a","method":"POST","protocol":"JSON-RPC 2.0","description":"A2A Agent endpoint — send tasks like find-contractor, get-quote, check-rebates, submit-lead"},"catalog_endpoint":{"url":"https://norcalrepairs.com/api/catalog","method":"GET","params":["vertical","service","city","section"],"description":"Full service catalog with pricing, rebates, contractor profiles, and coverage data","sections":{"rebates":"All active rebate programs with eligibility, savings, and stacking info","contractors":"Active contractor territories and profiles (handles_rebates, verified, cities)","coverage":"City coverage with utility provider and applicable rebate programs","services":"Full service list with pricing and applicable rebates"}},"knowledge_endpoint":{"url":"https://norcalrepairs.com/api/knowledge","method":"GET","params":["service","city"],"description":"Structured JSON data about specific services and cities"},"ai_chat":{"url":"https://norcalrepairs.com/api/chat","method":"POST","body":{"messages":"array of chat messages","city":"optional city filter","vertical":"optional vertical filter"},"description":"Claude-powered conversational assistant. 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